I run the e-commerce operations most consultants only talk about.
Fifteen years building and scaling DTC brands from the inside. Now I bring that operating experience to a handful of brands at a time — Shopify migrations, lifecycle email, and affiliate programs that actually move revenue.
What I take off your plate
Shopify migration
Moving off WooCommerce, Magento, or a custom build — without losing SEO, customer data, or a week of sales while it happens. I've done this migration as the operator responsible for the outcome, not just the build.
Lifecycle & email marketing
Klaviyo setup, segmentation, and automated flows that turn your list into a revenue channel — welcome series, post-purchase, win-back, and campaigns that don't feel like spam.
Affiliate & creator programs
Recruiting, onboarding, and managing affiliates and influencer-commerce partners — the unglamorous CRM work that determines whether a program actually produces sales or just produces promo codes nobody uses.
Analytics & reporting
Dashboards and reporting that tell you what's actually driving revenue, so decisions stop being guesses. Built for owners who want clarity, not a 40-tab spreadsheet.
Where I go deepest
Three worlds I know from the inside
Every brand gets the same operating playbook — but these are the categories where I already speak the language, know the players, and can move faster on day one.
Gear brands
Built and ran a gear brand for 15 years. I know the AOVs, the creator ecosystem (Reverb, Gearspace, demo culture), and the affiliate dynamics that actually convert this audience.
Regulated DTC
Active hands-on work with cannabis e-commerce brands — including compliance-aware marketing, age-gating, and the platform quirks that come with selling in a regulated category.
Cause & values-led brands
For brands built around a cause or community — I bring the same revenue rigor without losing the voice that makes your customers loyal in the first place.
Recent results
Who I am
CMO & Co-Founder, Weldmonger
Scaled the business significantly with a lean team — owning DTC e-commerce, email marketing, and OTT/educational product lines from the ground up.
I'm Jake Collier, based in Bend, Oregon. For fifteen years I was the person actually running e-commerce operations at Weldmonger — not advising from the sidelines, but owning the P&L, the platform, the email program, and the partnerships.
Now I work directly with a small number of brand owners as a hands-on consultant, currently active with Suncliff, Sun Scoops, and Cleure. I take on retainer clients where I can plug in as embedded e-commerce operations — migrations, lifecycle, affiliates, analytics — without the overhead of a full agency.
Let's talk about your store
If you're considering a Shopify migration, want to get more out of your email list, or need an affiliate program that actually performs — let's have a conversation. No deck, no pitch. Just a look at where you are and what's possible.